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Northwind Media· Publishing

Northwind Media: 70% Faster Production

The content studio behind 40+ niche sites built a streamlined pipeline with BulkForge AI workflows.

70% faster production
15 → 3 minutes
Brief creation
-62%
Editorial revisions
+4 per month
Campaign launch cadence

From spreadsheets to single source of truth

Northwind Media’s editors juggled campaign briefs across spreadsheets, Notion, and email approvals. BulkForge replaced the patchwork with a universal workflow:

  1. Programmatic seed templates generate briefs and outlines instantly
  2. AI drafts fill in the first pass, highlighting sections that need human nuance
  3. Editors review, leave inline comments, and publish directly to WordPress

Collaboration unlocked

  • Strategy teams track progress via the dashboard and Content Health widget
  • Freelancers receive scoped tasks with guardrails baked in
  • Stakeholders get weekly digests automatically

Business impact

“We ship four additional campaigns every month with the same headcount. Our clients see the difference immediately.” — Marcus Chen, Founder

Next, Northwind is rolling BulkForge into its paid media landing page practice to keep conversion copy and SEO aligned.