The challenge
Orbit Retail’s marketing team managed 12 WordPress stores with bespoke themes, plugins, and content calendars. Campaigns slipped because editors spent most of the week on manual meta updates and broken schema.
The BulkForge rollout
- Deployed the bridge plugin and synced all properties in under an hour
- Built a Monday “meta refresh” workflow with automated QA gates
- Generated 40 long-form buying guides per month using AI drafts + human review
Why it worked
- Unified approvals: regional leads reviewed AI diffs inside BulkForge instead of email threads
- Automation safety nets: every workflow logged before/after metrics so the team could prove uplift
- Shared prompt library: brand voice guardrails kept product copy on-message across languages
“BulkForge became the command centre for our SEO program. We finally measure effort vs. impact in one place.” — Nalani Wright, Head of Growth
Next steps
Orbit Retail is expanding into five additional regions and piloting BulkForge’s localization automations to keep product pages synced in three languages.